The value of off page search engine optimization is something every internet marketer and webmaster knows. While it’s important to have the right kind of content on your website, it’ll be impossible to your site ranked by the search engines without proper off page SEO. Here are some of the important SEO factors that you need to consider.

One of the first things you have to realize is that off page SEO is a long term process, and at firs it’s hard to maintain a consistent position, as your ranking will move around a lot. You shouldn’t expect to get consistent results right away, and don’t let this discourage you or stop you from continuing with your SEO techniques. What makes this frustrating is that you’ll often see a high ranking very soon, but then your site will suddenly drop. Sometimes your site will be on the first page and sometimes it’ll disappear to the tenth page.

When you expect this, it’s easier to ignore it when your site jumps around like this and continue working on your SEO for long term results.

It doesn’t pay for you to set up cloaked or gateway pages that attempt to hide your site from the search engines while allowing visitors to see it, as this will only cause you problems. This can attract a severe penalty from the search engines and get you banned, which is why the best way to deal with off-page optimization is to do it ethically. So don’t try to rush the process and take shortcuts, but focus on getting a good ranking for your site in the long run. You can make sure that your off page SEO efforts are within the rules set by Google simply by getting familiar with their TOS. This will give you the advantage of knowing what they do and don’t consider acceptable so you can avoid penalties. Besides that, knowing what Google wants and satisfying these will help you achieve stable rankings within a given period of time, and it will let you apply SEO effectively.

Finally, when you link to pages, you always have to consider their topic. Linking to sites with niches similar to yours is always more effective than linking to unrelated sites. This works on the relevancy factor and gives the search engines what they’re looking for.

When your referrer site isn’t closely related to your own site’s theme, then obviously it won’t be given as much importance as it should get. As a general rule, then, seek out links from sites that are in your own niche or at least a related one.

Your off page SEO skills will improve as you put the above strategies into practice. SEO takes knowledge and persistence, so keep working at it until you reach your goals.  If you dont have the time or patience to do it all your self you can always hire a company that will do the work for you.  For instance, this seo company in philadelphia can handle all of your seo needs without having to worry about doing it right.  Check out the digital marketing agencies near you to see if one is a right fit for your business or organization.